You are aware of the fact that when a new product arrives on the shelves of a store, you get very little time as little as five seconds to make an impression on busy customers. This is because they are confronted with a wide array of choices. You are not alone to face the problem but there are many who face this challenge. Web, catalog and TV direct sellers are against the competitors. The reason behind this is that they spend years to build customer loyalty for their established products.
Therefore, when you are to introduce new products in the market, you need to make your product packaging outstanding. This will help you make your products outstand from the crowd and help increase your product sale.
Choose the right color and graphics
If you choose the right colors for product packaging, it will help you create optical contrast with adjoining products and receive the maximum attention of the potential customers. For instance, when it comes to gum making companies, they normally use traditional black colors. If the packaging color of all the said products is in the same color, it will be difficult for the customers to reach that product. On the other hand, if any gum making brand uses something unusual like black, it will promptly catch the attention of the buyer and draw him to the shelf. This is how the color of the packaging works. You need to choose something unique that is not chosen by your rival company.
Alongside, you need to choose certain photos, graphics and icons to be included in the packaging to represent the product content inside it. These are also an important method to grab attention. However, whatever graphics, icons and images you choose for your product packaging; they must have relevance with the product and an appeal to emotional level. For instance, if you sell software application packages, the boxes must have an appropriate graphics and photos related to computer graphics.
Opt for case in words
When it comes to packaging, mentioning the product specification is important. This creates problem for packagers. They dwindle between saying too much for product claims and saying too little for differentiating it. It is better to use fewer words on the product package. This is because too much words clutter the product and the customers do not give that much time to go through labels with heavy explanatory words. This way you are bound to lose your customers.
The package should aim at emphasizing on the uniqueness of the product.
Select the right containers
Packaging can get customers a bad experience if it cannot protect the product from breakage or temperature extremes during the shipment. For instance, if homemade cheesecakes are not packaged, they will arrive damaged because of poor packaging.
If you deal in software applications, you need to use the right containers to protect the discs from breakage. There are different types of software packaging boxes available. However, it is better if you choose the customized boxes for software discs. Get box sleeve, straight tuck-end box, double-glued sidewall tray and rolled four sides tray and so on. Choose any of the packaging containers as per your needs.
Author bio
Mia Jones is a technology geek, a gadget expert and a web analyst. She is associated with software development, software testing tool design and QC (Quality Check). Mia also writes for technology sites on a part-time basis. In her latest articles on custom software boxes, she shares some interesting ideas and helpful resources. Mia suggests her readers consult Nationwide Carton for custom packaging related information.
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