According to Strategy Analytics, the coming year will see Samsung taking a decisive lead over Apple products in the arena of Smartphone marketing. Analysts stated to Reuters that the Korean electronics giant is expected to record a 35% growth in sales of Smartphone, fueled primarily by its wide range of handsets, while Apple is projected to grow by 33%.
It has been estimated by analysts that Samsung is all set to control one-third of the Smartphone market in the year 2013, with sales projected to rise from 215 million to 290 million this year. This means that Samsung will own about 33% of the Smartphone market compared to Apple’s 21%. Apple products, in the course of 2013, will control approximately one-fifth of the Smartphone market.
However, as a layman, if we look at things more clearly, then we will find that it would not be an easy win for Samsung altogether. Apple is all set to launch the ‘iPhone mini’ which will offer stiff competition to the low price range of Samsung Smartphone. Rumors are that this phone has been designed to capture Indian and Chinese markets where people cannot afford the costly version of the Apple iPhone.
In this regard, the consultant and analyst Neil Mawston has something else to say. He is of the view that Apple will launch the mini version of the iPhone soon, but probably not this year, as the recent launch of iPhone 5 has yielded positive market response which continues to grow and evolve. iPhone mini will, in all probabilities, be launched in 2014, with Apple once again being induced to look for new growth streams.
However, even with the projected rise of the Samsung smartphone market, the overall sales worldwide are set to drop. Shipments will rise by 27% to 875 million in 2013, compared to 41% growth in 2012. This is the result of slow growth of the economy in many parts of the world like China, North America, Western Europe and some developed Asian economies.