New Technology To Calculate Consumer’s Interaction With Products

It is a common feature among shoppers to choose items, examine them and then replace them on the shelves in a supermarket. While we shop for items purely based on necessity, there are also times when we pick up things out of a whim with no reason as such.  With a new high-tech 3D sensing mechanism, it is now possible to map the activities of shoppers and make a clear chart of the items that are considered most frequently for shopping, and those that miss the mark altogether.

Primesense, along with partner Shopperperception, have come up with an intuitive 3D sensing mechanism that runs on an analytic iPad-based app that will give retailers a clear view of the activities of the shoppers at the shelves.

Image Source :

Primesense, which provides a 3D sensing mechanism for Microsoft’s Xbox 360, revealed the Capri 3D detector at a show recently. The tiny motherboards exude a mesh of 3D infrared light that is interpreted by a second camera. The mechanism of this device is very similar to that of a video game which can sense the presence of people in a room, and also what each of them are approximately doing. Primesense’s sensing technology is however, programmed to do much more than video games do.

These sense detectors are generally placed in the upper parts of store shelves where they do not attract the attention of customers. They make a calculative graph of the products that people are touching, examining and then replacing on the shelves.  This app collects all the data about customers’ interaction with products, to produce a real-time response report. Heat maps can easily detect the items which have had maximum and minimum interaction with the consumers.

This Shopper perception app has already seen considerable demand in the market, as brands like Heineken and owners of local brands use this device to gauge the saleability of their products.

Related posts

Leave a Comment