How Packaging Design Influences Your Target Audience

How Packaging Design Influences Your Target Audience When you look to market your product, you take everything into consideration, from your target audience to the product itself. One of the main factors that influence your target audience is packaging design. Your packaging serves two purposes, firstly it has to contain the product effectively and efficiently, secondly it has to market your product. If your product is going to be sat on a shelf in a store with hundreds of other competing products, then it has to stand out. You could…

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