Good design makes life easier. A product designed poorly wastes time and causes stress and frustration. Similarly, a poorly designed ecommerce site annoys viewers, resulting in low conversion and below average ROI (Return on Investment). An ecommerce web design doesn’t aim to merely act as a placeholder for products. The design is an integral part of the visual merchandising department, sales, marketing and customer service.
If you own an ecommerce business, it’s important for you to focus on your ecommerce web design in the year 2015. Now is the time for you to know the trends and predictions in ecommerce design for 2015.
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Here are some of the key design trends in ecommerce website design for 2015:
1. Nearly Flat Design
The big names like Apple, Microsoft and Google have clearly said – flat design is likely to become a key design trend. Although the idea of flat design is not new, nowadays it is being increasingly employed by ecommerce sites. This trend is expected to continue since flat design pleases the eye, can be understood easily, can be developed easily and can be made responsive.
Flat design has subtle elements that direct the viewer’s focus to the content, thereby reducing the bounce rate of the site. In this technique, the basic principles of skeuomorphism are employed to the digital palette, for resembling scenarios of real life. The Call-to-action buttons also have slight changes that make them stand out. This applies to drop shadows also. An element can be brought to the screen’s front, and it doesn’t look like the element is floating in the outer space. The approach of “less is more” in ecommerce web design would increase in 2015, since the focus on products is more than that on the background design elements.
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2. Micro UX Effects/Transitions
How would you make the online shopping experience of your customers pleasant? Micro transitions and UX effects can help you do so. Little features of fun that you may think would be ignored by users, may actually enhance user experience, and may increase the click-through rates. Users are surprised by the unexpected micro transitions. Great design lets users have a friction-less experience, but micro transitions and UX effects create a memorable effect.
Hover effects in the navigation bar, like animation and color change, improve the shopping experience of customers, as they outline the paths users take while navigating the site. In some shopping sites, the product images become enlarged and have the details displayed there, as a user hovers on the images. This saves space, surprises viewers and provides better product displays. Such features heighten your online shop’s reputation, and keep visitors engaged.
3. Tiled Navigation
Images are much more eye-catching and time-saving as compared to text boxes. This is one of the reasons behind the increasing popularity of tiled navigation among online shops. Ecommerce sites are now providing preview as tiles, rather than the standard navigation bar at the top we are used to see. Such use of image tiles, rather than lists, lowers the likeliness of getting lost, and also provides viewers a preview of the items they are about to see.
High-resolution images of the items are not only more attractive than text, but are also more enticing for clicking through. A visitor should not leave your site before completing the desired action. Tiled navigation grabs visitors’ attention right at the moment they enter your site. It keeps them engaged as it creates the feeling of walking through an actual shop.
4. Hidden Menus
Mobile site design requires to have some of the necessary and common elements hidden until those elements are needed. For example, although global navigation or product navigation is important for any ecommerce website, it may be a hindrance for a shopper, in a small screen, when he/she is doing an activity other than navigating. So, hidden menus (also known as hamburger menus) have become increasingly popular.
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5. Video Background and Content
Ecommerce and marketing experts are outlining the advantages of video for years, such as videos helping in sale of items and content marketing videos, which draw customers. In the year 2015, more and more ecommerce businesses would be using videos on Youtube, in blogs, in product detail pages and also as background images in home pages.
By being aware of these ecommerce web design trends for 2015, you can now proceed to design or redesign your online shop in such a way that it acts as a magnet for visitors, and turns them into your customers.